Cast your eyes back in time, to the early days of the iTunes Music Store. Apple’s DRM concession, some say, was part of a bargain to get music labels on board to assure a large library of music for the iPod. Part of Apple’s strategy was to avoid variable pricing, keeping all songs the same price, $0.99. Given how hard Apple fought for single pricing, it is interesting that they eventually gave up, first as the “iTunes Music Plus” DRM-free tracks, then just bagging it completely and going to a 3-tier model.
Why the change? Why did Apple pivot on this issue when they are notoriously unbending when they really believe in what they want?