Archive for March 2011

The iTunes Advantage: Not What You Think

March 28, 2011

Apple’s enormously successful iPod/iPhone/iPad line have something in common with their iPod ancestors: you can’t even get started without a computer and iTunes.

This is given Apple a huge advantage, one that Apple’s competitors have failed to do anything about. And that advantage has nothing to do with songs, videos, apps or podcasts.

No, the real advantage of iTunes is that it ensures every iDevice user, first generation Nano to Verizon iPhone 4 to iPad, is an Apple customer.
(more…)

Advertisements