Archive for February 2010
When I got my iPhone 3G, the Home Button was a lovely little place. Pressing it brought me to the cute little springboard, where I could flick back and forth, browsing my collection of sterling applications to run. It was wonderful. The Home Button was a place of possibilities. The largest physical switch on the device, it beckoned you to Try New Things! Do More! It was wonderful.
Sadly, the magic is gone. My Home Button is gone.
Cast your eyes back in time, to the early days of the iTunes Music Store. Apple’s DRM concession, some say, was part of a bargain to get music labels on board to assure a large library of music for the iPod. Part of Apple’s strategy was to avoid variable pricing, keeping all songs the same price, $0.99. Given how hard Apple fought for single pricing, it is interesting that they eventually gave up, first as the “iTunes Music Plus” DRM-free tracks, then just bagging it completely and going to a 3-tier model.
Why the change? Why did Apple pivot on this issue when they are notoriously unbending when they really believe in what they want?
There has been lots of sturm, and more than a little drang, regarding the iPad and death of the “tinkerer” class that its targeted user base represents. Certainly, the iPad, like the iPhone, is a closed ecosystem; you can’t develop for it on it, you can’t control when your apps get updated, you can’t control if your apps get into the App Store, etc. It is a total dictatorship, which Apple trying to play the role of benevolent dictator but coming of more as annoyed loon. But hey, it is working for them, so it isn’t likely to change much.
Today, the scary frozen water fell from the sky. As snowstorms went, it was pretty mild, but since the new 4-5 inches was dumped on top of the existing couple of inches from last weekend, I figured I should clear the driveway. Plus, they say 12″+ this weekend! Little did I know the newspaper industry was laying in wait to screw up my day.